Posts by baxterstg
This Too Shall Pass
If you have read a newspaper or turned on a television set in the last 60 days you know we find ourselves in a “new normal” in which seemingly everything has changed. Life for me has become a game of figuring out how to come out on top of the ubiquitous stress, anxiety, and depression.…
Read MorePink Boots Get Muddy
On March 8, Baxter Brewing proudly hosted a consortium of beer industry professionals to take part in the creation of a new product for our “Passion Project” beer series. This collaborative super team consisted of accomplished restaurant owners and managers as well as personnel from multiple breweries in Maine including brewers, owners, marketing associates, HR…
Read MoreThoughts on the Run
“I wanna give the Earth relief, R-E-C-Y-C-L-E. Oh, I wanna give the Earth relief, R-E-C-Y-C-L-E! Runners have a funny habit of getting songs stuck in their heads. As characteristic as cold beer is after a hard workout, it is likewise common practice to fixate on a tune and…
Read MoreIntroducing Out of Range
We all love the allure of escape. Whether eluding our daily stressors, the responsibilities of adulthood or how to embark on the upkeep of our social lives, we all look to get away sometimes. Today, escape could not be more on the forefront of our collective minds. Here in Maine nature abounds, and gives us comprehension to the notion of wanderlust and being out of…
Read MoreFree Jacks with BBG
Wow! As of 2020, Major League Rugby has a New England team: The Free Jacks. Their new home is in Weymouth, Massachusetts. “Okay, John, why all the excitement; are you a rugby fan?” Glad you asked. I grew up in Weymouth and that’s where I started my professional career in the alcohol industry. Weymouth is…
Read MoreCraft Beer & Beards
In the craft beer world there is a common phenomenon that happens: Beards. At the very least, some sort of facial hair is corralled or tamed into a unique design only fitting the face it is on. Some twenty plus years ago my classmates, working a list of superlatives, conferred me the “Rusty Razor Award”. …
Read MoreNew Year, New Baxter!
This isn’t a rebrand at all–it’s a revolution. The word “REVOLUTION” means “going back to the beginning.” That’s why we’re not looking at the new face of Baxter beers as a rebrand. We’re going back to the beginning–back to our Maine identity, of portable cans that can be enjoyed by everyone, everywhere. The entire Baxter…
Read MoreA Year in Review: Baxter’s 2019
Brewing in 2019 was exciting, difficult and rewarding all in one breath. Exciting was the recognition by Maine’s historical society. The difficult was competing in a saturated market that has turned to clear products. Rewarding was the achievements and milestones we hit. This was our most dynamic year as a company: our Founder retired, we…
Read MoreBaxter Presents: Free Jacks IPA
Oi! There’s just something about any activity that gets your blood pumping, heart racing, and skin covered in dirt and sweat that we can’t get enough of in the northern wilds of Maine. We brew our beer with purpose at Baxter. It’s meant to accompany you through the ups and downs, the nitty-gritty; life, with…
Read MoreSea to Summit Round 2: The Millinocket Marathon
Of all the marathons in the country, the Millinocket Marathon has emerged as one of the most unique and well-purposed races out there. The brainchild of local marathon legend Gary Allen (whose accolades speak for themselves), the Millinocket Marathon is a race based on the principles of philanthropy, camaraderie, and preserving Maine’s identity. This free…
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