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What the Date on Your Beer Can Means (And Why It Matters)
At Baxter, we talk a lot about doing things the right way. That means sourcing quality ingredients, brewing with intention, and making sure the beer you crack open tastes exactly the way we meant it to. But there’s one small detail we don’t talk about enough: the string of numbers and letters stamped on the…
Read MoreThe Importance of Collaboration for Craft Brands
Anyone from Maine knows that rugged self-determination is the throughline that defines the New England spirit. It’s this intrepid predisposition that might cause a person to do something insane like founding a craft brewery or distillery. It’s certainly not an enterprise for the faint of heart. Making a craft product is a labor of love,…
Read MoreBlue Ox + Baxter
Culture doesn’t appear out of thin air. It grows from people working to meet the needs of their community, using the resources close at hand. For as long as humans have been fermenting grain, baking bread, or sharing a drink, culture has been shaped by this relationship between place, people, and purpose. That idea…
Read MoreA New Year, 15 Years In: A Note From Our President
As Baxter closes 2025 and steps into 2026, we do so with deep gratitude for our community, our team, and every person who chooses to spend their time with us. Whether that is at our pub, in your favorite local spot, or with one of our beers in hand, those choices mean everything to us.…
Read MoreThe Importance of Quality
I began my career a decade ago as a production quality control scientist for a biotech company and, in 2022, decided to merge my passions for chemistry and beer by joining the brewing industry. While I first learned the brewing process on a 10-barrel brewhouse at Battery Steele Brewing Company, I next sought to work…
Read MoreBranding Baxter – A Blog by Baxter President, Jenn Lever
As we embark on our 14th year at Baxter, there are so many things to be thankful for, and I’m grateful for the opportunity to share so many more to come. When I took on the role of President of Baxter Brewing in 2019, we were already in the process of rebranding to ensure our…
Read MoreWhat Goes into a Label
Hello everyone, for those of you who don’t know me I am Devin, and I am the Sales Marketing Manager at Baxter Brewing! This means I take care of all our in-house graphic design needs, and once in a while I get to be creative and design new can labels. I wanted to explain the…
Read MoreFather’s Day – The Parallels Between Beer Sales & Parenting
Hey, this is Matt, Territory Sales Manager for NH & MA for Baxter Brewing! As a father to a toddler who will be turning 3 this July and also welcoming a newborn later that month, I am honored to be dropping the Father’s Day blog for you all! I am still early on in…
Read MoreGone Pickin’ – Our Apple Cider Donut Beer
Ah. My favorite time of year in my favorite place in the country: Autumn in Maine. It really is a magical time of year, when the frantic, fast paced, “catch the sun while you can” summer finally slows down. When the days get shorter, and the air gets brisk; you pull out your favorite flannel…
Read MoreWitches: The Original Brewers
Those who know me know that I am a lover of all things spooky, so writing about my favorite beer theory felt like a no-brainer for October. I want to be clear that most of this is purely conjecture. I am no historian and plenty of this has been analyzed at lengths by others, so…
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